In chapter 3 of
Ong's book the author discusses the psycho-dynamics of orality and
how primarily oral cultures are able to retain conversations. Ong's
idea is that since oral cultures don't have text to refer to about
past occurrences the conversation must have certain qualities to aid
in retention. His list of qualities makes a lot of sense and if you
think about it we use the same techniques to this very day. His first
and fourth qualities are very similar in that they group words and
ideas together. His first quality discuses how we join ideas together
with “and” so that when we recall one portion of the idea the
second associated portion is recalled as well. This idea is very
close to the fourth quality which says there is a tendency for
orality to be conservative or traditionalist. He explains this as
associating an adjective with a noun to aid in memorization. I use
both of this ideas when preparing for a test. You attach a memorable
adjective to a noun and it seems easier to remember. Previous
teachers have also used the first quality of connecting ideas to help
students by making songs or rhymes about the topic. Both of these
strategies have been highly effective in my experience and it is
interesting that the same strategies are used today with such
effectiveness.
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