Tapscott part 2

I found chapter 7 of “Grown Up Digital” to be the most interesting and relevant to my lifestyle. The author discusses how the net generation has to be approached much differently than before in regards to advertising and product pushing. The early generations were subject to the constant bombardment of the companies and only saw the products that were put in front of them. The only reviews were from friends that had already purchased the product so whatever the manufacturer decided to tell the consumer had to be accepted. Now the tactic of throwing money, advertising, and product placement at consumers has fallen off the map. Tapscott discusses how consumers of our generation will now research a product, read reviews, and compare prices before even entering the store. One of the tactics that I have found useful in getting me to purchase a product is customization. In regards to vehicles I won’t purchase a vehicle unless I can work on it or personalize it and have done so with all 3 of my vehicles. Volkswagen is a great example of this; I refuse to purchase their vehicles because they are designed to require special tools that make customization nearly impossible. The upside to this increase in net savvy consumers is it has cause a drastic improvement in product quality and price. It’s no longer about having your product seen by as many people as possible, it’s about having the cheapest high quality product possible.